A niche market is the subject of the market on which a specific product is focused; therefore the market niche defines the specific product features aimed at satisfying specific market needs. As well as the price, production quality and the demographics that is intended to impact.
- Small company
- Hybrid genre streamline of genre
USP
The Unique Selling is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.
- Unique selling point
- Thriller = offer unique Idea
- Who you are aiming your film at
- The different age groups which we will be looking at
- Age rated movies
- Research
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